A Vision Born in Sofia
The story of Ivette Apostolova, the young Bulgarian designer behind the haute couture brand Ivette Bianchi, is one of passion, creativity, and fearless ambition. Born on February 23, 2005, in Sofia, Bulgaria, Ivette grew up surrounded by a world where imagination often became her strongest language. From an early age, she displayed a natural inclination for artistry—hand-sewing small details, sketching designs, and reimagining everyday materials into elegant creations. Teachers, friends, and family quickly recognized that her talent was far more than a childhood pastime; it was the foundation of a calling.
Fashion was not simply a curiosity for Ivette—it was a destiny waiting to be embraced. What began as quiet, self-taught experiments with a needle and thread grew into a full-fledged vision of couture: one that celebrates women, artistry, and the joy of living beautifully.
From Muse to Maker
By the age of 17, Ivette had already stepped into the world of modeling, gaining firsthand insight into the rhythm of fashion shows, the intricacies of fabric, and the power of presentation. This early experience as a model gave her an intimate perspective of how couture not only looks but feels—how it shapes confidence, movement, and presence.
But Ivette’s ambition was never to remain solely a muse. Instead, she set her sights on building a brand that would redefine Bulgarian luxury fashion on an international scale. In August 2023, at just 18 years old, she launched her label Ivette Bianchi, a name that would quickly become synonymous with exquisite evening wear and the celebration of feminine grace.
The Birth of Ivette Bianchi
Guided by her personal philosophy of “La Dolce Vita”—the sweet life—Ivette envisions fashion not just as clothing but as a state of being. Her creations are designed for women who embrace elegance, joy, and the art of living fully. Each collection reflects her belief that couture should embody both beauty and meaning, merging timeless silhouettes with bold, youthful energy.
Ivette Bianchi made its official debut at Sofia Fashion Week AW 23/24, where her designs drew attention for their meticulous craftsmanship, sensual lines, and refined luxury. What might have seemed like a daring leap for such a young designer quickly turned into an affirmation: Ivette’s work had arrived at the right time, in the right way.
A Rising Force in Bulgarian Couture
Since that debut, Ivette has already left a powerful mark on Bulgaria’s fashion scene. Within her first year, she showcased in four major fashion shows, including the prestigious Golden Needle 2023, one of the country’s most acclaimed fashion events. Each show affirmed her as not just a young designer, but as a visionary voice shaping the future of couture in Eastern Europe.
Her pieces are characterized by their romantic elegance and sculptural refinement—garments designed to make women feel extraordinary. Flowing evening gowns in luxurious silks, delicate embroidery, and hand-finished details define her aesthetic. Yet, beneath the surface beauty lies something deeper: a commitment to designing with soul, with intention, and with the belief that fashion should ignite confidence and joy.
The Woman Behind the Brand
What makes Ivette remarkable is not only her technical talent but her philosophy of life and artistry. At just 20 years old, she has built her brand on the principle that fashion is not only about outer glamour but also about inner celebration. La Dolce Vita is not just a tagline—it is a way of designing that infuses every gown with vitality, optimism, and a sense of timeless indulgence.
Her designs reflect her dual identity as both a dreamer and a pragmatist. On one hand, Ivette channels the imaginative wonder of her childhood—crafting gowns that feel like whispers of fairy tales. On the other, she embodies a new generation of entrepreneurial designers who understand branding, luxury markets, and the international appetite for fresh couture voices.
A Muse in Motion: Anastasia Degtyarenko
To tell the story of her creations, Ivette collaborates with talents who reflect her vision. Anastasia Degtyarenko, captured by Greg Alexander’s lens, becomes the living embodiment of the Ivette Bianchi woman—poised, strong, and luminous. Together, their collaboration creates an editorial that is both art and declaration: a young designer announcing her arrival on the global stage, a muse carrying her vision into the light.
The Future of Ivette Bianchi
As Ivette continues her journey, her ambitions extend far beyond Bulgaria. She envisions her brand taking part in international fashion weeks, establishing itself in the world’s style capitals, and expanding into broader luxury markets. Yet, despite her rapid ascent, she remains deeply rooted in her core belief: that couture should not only impress but inspire; not only dress but empower.
The future of Ivette Bianchi promises growth, recognition, and influence—but most importantly, it promises the continuation of a creative journey that began with the hands of a young girl sewing her first stitches in Sofia.
Closing Reflection
At just 20 years old, Ivette Apostolova is not only designing dresses—she is designing a narrative for a new generation of couture. She represents the courage to dream young, the artistry to transform vision into fabric, and the resilience to carve a space in an industry defined by legacy.
Through Ivette Bianchi, she invites the world to embrace La Dolce Vita: to live beautifully, to celebrate joy, and to wear strength with elegance.
Her story has only just begun.
Credits:
Photography : Greg Alexander @gregalexanderofficial
Art director : Sebastien Vienne @sebastienvienne
Production : Mephistopheles Productions @mephistophelesproductions
Model Anastasia Degtyarenko @anastasia_degtyarenko_ at @faustmodels.agency wearing @ivette_bianchi
Hair & Make-up Carine Larchet @carineparisparis
Assitant Emmeline Yalaz-Lazizi @emmeline.yl
