Two years ago, Kristin Juszczyk was sitting in her San Jose living room, surrounded by scraps of fabric, an overworked sewing machine, and a dream. Today, the 31-year-old designerâknown to millions as the wife of San Francisco 49ers fullback Kyle Juszczykâis one of the most talked-about names in sports fashion. Her brand, Off Season, launched officially in January 2025, and itâs already changing the way athletes and fans think about game-day style.
It all started with a puffer jacket. In the winter of 2023, Taylor Swift and Brittany Mahomes were photographed cheering from an Arrowhead Stadium suite wearing custom Kansas City Chiefs jackets designed by Kristin. The internet went wildâfashion blogs, NFL broadcasters, and even rival fan bases couldnât stop talking about them. Within hours, Kristinâs Instagram following exploded, and requests for her custom designs started pouring in. âI made those jackets for fun,â she said in a recent interview. âI had no idea theyâd take off the way they did.â
From Living Room to Runway
Kristinâs love for fashion didnât appear overnight. A lifelong creative with a background in design and an eye for detail, she spent years experimenting with fabrics and silhouettes while supporting Kyleâs NFL career. What began as a hobbyâmaking one-of-a-kind looks for friends and familyâslowly evolved into something bigger.
By 2024, Kristin had built a cult following among playersâ wives and partners, known for her bold reimaginings of classic sportswear: cropped puffer vests emblazoned with team logos, reworked jerseys turned into corsets, and custom outerwear that fused athletic pride with runway flair. âI always wanted to make game-day fashion feel personal,â she explained. âYou can be sporty and still look chic.â
A Viral Moment and a Vision
When the viral Taylor SwiftâBrittany Mahomes moment hit, Kristin knew it was time to go all in. She trademarked her brand nameâOff Seasonâand started sketching ideas for a full line that would bridge the gap between streetwear and luxury sports fashion. âI wanted Off Season to feel like that moment when the cameras are off and the real personality comes through,â she said.
Her designs caught the attention of industry powerhouses, including Emma Grede, the British-born entrepreneur behind Good American and SKIMS, whose collaborations with the Kardashian family have redefined celebrity-led fashion. Grede saw in Kristin not just talent, but a cultural moment waiting to happen. âKristin has this authenticity that you canât manufacture,â Grede said in a statement. âSheâs building something that celebrates women in sports culture in a fresh, empowering way.â
The Launch of Off Season
Off Season debuted in January 2025 with a limited NBA capsule collectionâoversized bombers, reversible jerseys, and tailored sweat sets that merge courtside energy with high-fashion craftsmanship. The drop sold out within hours, bolstered by appearances from NBA playersâ partners and celebrities alike.
Each piece embodies Kristinâs signature aesthetic: meticulous tailoring, bold use of color, and a blend of athletic and feminine energy. âI still design like I did when I was sewing at home,â she admitted. âI think about the woman wearing itâhow she feels, how she moves, what story sheâs telling.â
Redefining Game-Day Glamour
Juszczykâs rise mirrors a larger cultural shift. Sportswear, once confined to the stands and the locker room, has become one of fashionâs most dynamic frontiers. From the NBA tunnel to the sidelines of the Super Bowl, athletes and their partners are using fashion as self-expressionâand Kristin has become one of its most important voices.
Her story resonates not only because of her talent, but because itâs a rare blend of timing, passion, and authenticity. âThis started with me just wanting to create,â she said. âNow itâs about building something that lasts.â
As Off Season expands globallyâwith future collections rumored to include collaborations with major sports franchisesâKristin Juszczyk stands as proof that sometimes the biggest plays happen far from the field.
