The New Self: How BRANDFACE Redefined Iryna Koieva’s Journey

When asked what “new self” she wants to show the world, Iryna Koieva smiles: “I am already renewed — confident in my beauty and uniqueness, feminine and strong at the same time.”

Her words perfectly reflect the philosophy of BRANDFACE — a project that doesn’t simply transform appearances, but unlocks the hidden energy within women. For Iryna, this journey began as a curiosity and a challenge, but soon it revealed itself as an entire world — a captivating and powerful universe of beauty, growth, and self-discovery.

“To truly know yourself, you must act,” Iryna insists. “It’s not about lightly touching the surface, but about diving in fully — as if it’s the purpose of your whole life.”

Through her path with BRANDFACE, she found not just confidence, but a deeper sense of femininity and inner strength. The project became her compass, guiding her toward recognition, harmony, and authenticity.

BRANDFACE, she says, is more than a modeling project. It is a family — a team that develops, supports, and inspires. It’s a place where women discover their individuality and find the shortest, most powerful path to success.

“The world of beauty and fashion is magnificent. BRANDFACE opened it up to me. And now I know: with this team beside you, dreams really do come true.”

Credits:

Model: Iryna Koieva

Project: BRANDFACE

Photo/Style: (за матеріалами проєкту)