The morning light in Istanbul falls softly on the set, illuminating the timeless elegance of Pierre Cardin’s silhouette. Photographer Anna Avramych captures Ruslana Kremer in a way that feels cinematic — not only as a model but as a woman whose presence reflects strength, femininity, and authenticity. With subtle makeup by @luxmakeup_istanbul enhancing her natural beauty, Ruslana radiates that rare kind of grace that goes beyond surface appearances.
This moment, however, is more than a fashion editorial. It is a statement. It is a story of transformation, resilience, and discovery. Through her journey with BRANDFACE, Ruslana has embraced a deeper connection with herself, finding the courage to express her femininity while discovering an inner confidence that inspires others. Her story is not just about style — it is about soul.
Redefining Beauty in Today’s World
When asked what true beauty means to her, Ruslana reflects with disarming honesty:
“For me, beauty is not only about appearance or style. It is an inner state, when a woman loves herself, feels harmony and joy in life. That is when her light is noticed by everyone around her.”
This philosophy challenges traditional definitions of beauty, reminding us that external elegance is amplified when it stems from inner peace. For Ruslana, the journey of discovering beauty is not about perfection — it’s about authenticity, self-love, and embracing the natural rhythm of femininity.
The Transformative Power of BRANDFACE
The BRANDFACE project became a pivotal point in Ruslana’s personal and professional journey. With its vision of empowering women through self-expression and identity, BRANDFACE provided her with the environment to explore her inner world while redefining her outer one.
“BRANDFACE gave me the opportunity to discover not only outer, but also inner beauty. Here I allowed myself to express femininity, grace, and lightness. I realized how, along with changes in appearance, my state of mind also changes — I radiate joy and confidence.”
This revelation underscores the project’s philosophy — that beauty is a dialogue between mind and body, between expression and emotion. BRANDFACE, for Ruslana, became more than a creative collaboration. It became a mirror where she could finally see herself whole.
A Place of Strength and Renewal
For Ruslana, BRANDFACE represents not only an opportunity but also a sanctuary:
“It is my place of strength. A space where I am restored as a woman, where my inner girl receives attention and can dream, play, and express herself. It is a journey from the very first step, when it felt scary, to the state of confidence and inspiration that I feel now.”
In her words, one feels the vulnerability of beginnings and the triumph of transformation. Her path with BRANDFACE reflects the journey of many women who search for identity, strength, and authenticity in a fast-moving world.
The Philosophy of Modern Femininity
✨ Ruslana Kremer embodies the new era of femininity — where strength is balanced with softness, confidence is born from inner harmony, and transformation begins within.
Her work with BRANDFACE demonstrates that beauty today is not just about the way we look, but the way we live. It is about the courage to embrace one’s voice, the grace to honor one’s femininity, and the power to inspire others through authenticity.
From the Istanbul set to the global stage, Ruslana’s story reminds us that beauty cannot be confined to mirrors, cameras, or catwalks. True beauty is felt. True beauty is lived. True beauty, as Ruslana so powerfully states, “starts within.”
Credits:
Model: Ruslana Kremer
Photographer: Anna Avramych
Makeup: @luxmakeup_istanbul
Styling / Total look: Pierre Cardin
Project: BRANDFACE
