Sometimes our biggest dreams are not forgotten — they are simply postponed.
For years, Iryna Proidakova focused on building her career as an entrepreneur, dedicating herself to work, responsibilities, and the people around her. Like so many women, she placed her own ambitions on hold, believing there would always be time to return to them.
Eventually, that moment arrived.
Through BRANDFACE, Iryna opened a new chapter in her life — one where experience became a strength rather than a limitation. Today, she has been featured in campaigns for brands including FitLine, COOSH, and KATE KORE, proving that elegance, authenticity, and self-assurance become even more compelling with time.
We spoke with Iryna about preparation, personal style, and the project that inspired her to dream again.
“Success Begins Long Before the Runway”
“Before every show, I carefully follow the guidance of runway coach Anita Stemkovska. I complete every assignment because I know that consistency is what truly builds confidence.
I attend both individual and group classes in runway walking and posing. No ritual can replace daily practice. Every successful show begins with the small steps you take long before you step onto the runway.
Before every project, I ask my Heavenly Father for His blessing. He gives me peace, strength, and the right mindset.
I also enjoy discovering the story behind every brand I represent. I study each collection, its philosophy, and even the setting where the campaign or runway show takes place because every detail contributes to the final result.
Whenever possible, I make sure to get a good night’s sleep. Feeling well allows me to give my best performance.”
The Elegance of Quiet Luxury
For Iryna, true style has always been rooted in subtlety.
“My favorite style is quiet luxury. I’m drawn to clean lines, soft natural tones, cashmere, and silk. To me, true elegance never needs to demand attention.
Just as impeccable tailoring is defined by details that often go unnoticed, genuine sophistication is expressed through emotional intelligence, refinement, and the ability to emphasize what truly matters. That philosophy reflects both my personal style and the way I approach life.”
A Place Where Dreams Come Back to Life
For Iryna, BRANDFACE has become much more than a modeling platform.
“To me, BRANDFACE is a place where dreams come true. It is where femininity flourishes, confidence grows, and women discover new versions of themselves.
Here, I met extraordinary women, inspiring ambassadors, and our founder, Malika Beatrice, whose energy motivates everyone around her. Becoming part of this community — and later one of its ambassadors — has transformed my life.
BRANDFACE reminded me that beauty knows no age. It strengthened my self-belief, gave me new goals, and showed me that it is never too late to begin again.”
Iryna Proidakova’s story is a reminder that dreams never disappear — they simply wait until we are ready to pursue them. Through BRANDFACE and collaborations with brands such as FitLine, COOSH, and KATE KORE, she continues to demonstrate that authenticity, elegance, and life experience are among the most powerful qualities a woman can bring to the world of fashion.
PROJECT: BRANDFACE
BRAND: KATE KORE
MODEL: Iryna Proidakova
PHOTOGRAPHER: Oleksandr Samarskyi
STYLIST: Savchenko Valeria
DIRECTOR: Zakharuk Stepan
MUA: Krystina Altukhova, Daryna Kalinichenko
